Global Marketing Plan Research Paper Example | Topics and Well Written Essays - 1750 words

Global Marketing Plan - Research Paper Example How my decisions support the overall goal of growth and expansion? And last but not the least that How would I convince someone with the opposing perspective? In the end I would present my own views to support my decision and findings so far. Global Marketing Plan As I am supposed to present my thoughts regarding the globalization issue for the company, so in my views we should definitely move for globalization of our company. Since, our company has a wide range of clientele in Phoenix and Boston. People already know us here and our company is one of the most renowned furniture selling companies in town. Therefore, we would definitely have to take the opportunity like other companies and try to build the same repute in other locations as well. Moreover, I think we can do much better in other areas of the world as well. Therefore, in my point of view, it is the right time when we should expand our business internationally as well. Main reason behind this decision is to increase the ma rket share of our company. Moreover, if we expand our business in various regions across the globe then it will increase our sales and revenue as well. It will help our company to make its name in more locations, thus creating diversified customer range as well. One more factor to think about globalization is to search for more capable labor source from multiple areas of the world. This diversity will not only give us varied work force but also different minds to think for the benefit of the company in a better way. This is one way we can multiply our profits as well. As far as my rationale behind this decision is concerned, I stated already that globalization is truly good for our company at this moment. I don’t want to wait and let other competitors to take the advantage of this process. We have examples of many companies that have expanded their business to almost every side of the globe such as Coca-Cola, McDonalds, KFC, and so on. All these companies have not only gained lots of popularity around the world but also multiplied their revenues in a well-organized manner. If we lose the opportunity now, then some other company will lead us in this regard and gets all the benefits of globalization prior to us. When it comes to target any specific location then Europe is the best place to aim for. I have suggested Europe because we can gain a wide range of customers and competent workers from that place. Especially from Sweden we can get proficient workers and true furniture lovers from all over the continent. As per my studies people there are fond of good furniture. They like to give their homes a classy and trendy look. They follow trends and if we provide latest and chic styles designs of furniture then we can surely increase our clientele in that area. I have worked out enough to trace the location, where our company should target? The information I gathered using all my efforts, clearly shows that people in that area needs a good job with higher sa laries. We can easily target those areas to give them a good job and hence can upsurge our resources as well. It will also cut down our production cost because the salaries we are paying here in Boston and Phoenix are comparatively higher than the amount we would pay there. Not to compromise on the quality side, I would suggest that instead of making the furniture at other locations, we make them